Sustainable Brand Marketing Honourable Mention: Eddy Dorairajah

At the 2022 Malaysian CMO Awards, Eddy Dorairajah, Vice President & Consumer Marketing Head of CIMB Bank Berhad, received an honourable mention for his work in the Sustainable Brand Marketing category.

During his tenure at creative agencies such as Ogilvy & Leo Burnett, Eddy proved to be a passionate and seasoned marketer with over 25 years of experience and a strong emphasis on marketing communications (including digital marketing) and branding. He has worked on brands such as Malaysia Airlines, Petronas, DiGi, Celcom, and Maxis, to name a few.

Then, he went to Citi and subsequently to CIMB Bank, where he continues to work in marketing, his passion.  During his tenure with the two financial institutions beginning in 2010, he won several marketing honours.

“Honoured and humbled being amongst world-class marketeers. To my team and the events team, a superb collaboration: Kudos! This is your blood, sweat and tears!” He mentioned upon receiving his award.

MARKETING magazine would like to thank all sponsors and supporters of the Malaysian CMO Conference & Awards.