Staying productive while working at home

Google, Microsoft, Twitter. Hitachi, Apple, Amazon. Chevron, Salesforce, Spotify. From the UK to the US, Japan to South Korea, these are all global companies that have, in the last few days, rolled out mandatory work-from-home policies amid the spread of Covid-19.

And it’s realistic to assume that shifting to the ‘home office’ will become the new normal for many of us for a while, given Wednesday’s announcement by the World Health Organization that the coronavirus has officially reached ‘pandemic’ status.

Some employees will be working from home for the first time, which means figuring out how to stay on task in a new environment that may not lend itself to productivity. But there are ways to deliver results and avoid going stir-crazy, from setting up a good work space to the way you talk to your team.

Crank up the communication

Coronavirus or not, the key to working from home is clear communication with your boss – and knowing exactly what’s expected of you.

“Have really clear-set expectations for communications day to day,” says Barbara Larson, a professor of management at Northeastern University in Boston who studies remote working. “Ask [your manager] if they don’t mind having a 10-minute call to kick off the day and wrap up the day. Often times, managers just haven’t thought of it.”

Companies big and small around the world have begun rolling out mandatory remote working schemes to promote social distancing to stop the Covid-19 spread (Credit: Getty Images

Most people spend their days in close proximity to their boss, meaning communication is easy and effortless. But that’s all out the window with remote work, and communication breakdown is even more likely if your workplace isn’t used to remote working.

Your manager might not be used to managing people virtually, for example, or your company might not have a ready-to-go suite of tools for remote workers, like the chat app Slack or video conferencing app Zoom, Larson says.

But even for those accustomed to it, working from home can feel unstructured and isolating. Last year, a study of 2,500 remote workers by online brand development agency Buffer found that loneliness was the second-most reported challenge, one experienced by 19% of respondents. Loneliness can make people feel less motivated and less productive.

So when you do communicate with your boss and team from home, it helps if as much of it as possible can be “richer” communication that’s face-to-face and instant, Larson says: video calls, Skype, Zoom.

“Out of sight, out of mind can be a real problem for remote workers,” says Sara Sutton, CEO and founder of FlexJobs, a remote job listing site. “The very best remote workers will reach out to coworkers and managers regularly” through a variety of tools.

‘Treat it like a real job’

There are also some timeless WFH tips to call upon. For example, just because you can lounge around in your pajamas doesn’t mean you actually should. “Take a shower and get dressed. Treat it like a real job,” says Larson.

If you don’t have a home office, do as much as you can to create an ad hoc, bespoke space exclusively for work. “Not having a well-equipped home office space when [people] begin remote working can cause a temporary decrease in productivity,” Sutton explains. She says double monitors and a wireless keyboard and mouse make her more productive at home.

A cyclist in Italy trains at home on a stationary bike to avoid leaving his home as the country continues a nation-wide lockdown amid the Covid-19 pandemic

So instead of lying in bed with a laptop, try something more deliberate. The fix could be something as simple as moving a nightstand into a corner far away from distractions, plopping down your computer and sitting in an upright chair, like you would at your office desk. (Be mindful of ‘tech neck’ and other ergonomic needs, though.)

This also serves as an important signal to those who live with you that you’re ‘at work’. “Create boundaries within your home that your family members understand: ‘When the door is closed, pretend I’m not there,” says Kristen Shockley, an associate professor of psychology at the University of Georgia.

With a dedicated workspace where you can concentrate, it becomes easier to unlock the benefits of remote work. In a survey of 7,000 workers last year by FlexJobs, 65% said they’re more productive working from home, citing benefits like fewer interruptions from colleagues, minimal office politics and reduced stress from commuting.

‘Psychological segues’, like a 20-minute morning coffee or afternoon exercise, can put you in the right working mindset

Yet it’s also important to bookend your day. In that Buffer survey, the most-cited WFH complaint was the inability to unplug after work. If you can’t commute or enter and leave a physical office, which provides clearer boundaries to the workday, Shockley suggests “psychological segues” that can help put you in the right mindset: like a 20-minute coffee in the morning and then exercise right after work to open and close the day.

“Even if childcare isn’t an issue, it’s still easy when you’re home [to think]: ‘I have laundry to do, let me do it real quick,’” she says. “You have to [put] yourself in a frame of mind that you’re really working.”

Avoid feeling isolated

Still, even with these tools, the enforced and abrupt nature of the transition from an office to a home environment could leave some struggling to get accustomed to the change.

“The coronavirus is pushing everyone into this kind of extreme working from home,” says Nicholas Bloom, a professor of economics at Stanford University in California who’s given TED Talks about remote work.

“He says there are two types of working from home: short-term or occasional work from home, and permanent or full-time work from home. “It is kind of like comparing light exercise to marathon training,” he says.

The latter is still quite rare – Bloom says only 5% of the US workforce, for example, report that they’re full-time remote workers. With coronavirus, it’s not clear how long people will be at home, which poses additional problems. Parents, for example, will find working harder if children are at home because schools are closed, meaning close communication with managers – who will need to be understanding – is vital.

Experts say “high fidelity” communication like video calls while working from home fights isolation while safeguarding team unity and productivity (Credit: Getty Images)

Prolonged isolation could also potentially impact on morale and productivity. That’s why Larson suggests teams try to sustain a semblance of normalcy and camaraderie in unconventional ways, like virtual pizza parties or remote happy hours where people dial in and share a cocktail on Slack or Skype.

“It’s a good way to bond – it’s kind of weird, but everyone’s feeling weird, so it’s fun,” Larson says, describing the “we’re all in this together” mentality. “It adds a little bit of levity and lightness to the otherwise difficult environment.”

Sutton also supports the idea of translating in-office social activities to an online environment.  “Celebrate birthdays, give public praise for goals reached and projects completed,” she says. “Make time for casual conversations and ‘water cooler’ chat.”

‘Keep spirits up’

Make no mistake, these are stressful times. Negative headlines, worrying about sick or elderly loved ones and fighting the urge to go panic buying for toilet paper can all put answering work emails on the back burner. But the more effort you put into communicating with colleagues, the better chance you have of avoiding feelings of isolation, which can lead to depression.

“Overall, a short-run period of say two to four weeks full-time working from home I think would be economically and personally painful, but bearable,” Bloom says. “A longer period of, say, two or three months full-time working from home could lead to serious economic and health costs.”

Solutions to work-from-home pitfalls include as much face-to-face interaction online as possible

He agrees that solutions to this include as much face-to-face interaction online as possible through video calls, regular manager check-ins – especially to those employees who live alone and might feel more isolated – and regular meetings with no agenda, like grabbing coffee or a drink.

If you’re a manager, it’s on you to provide clear communication and it’s also crucial to keep up morale. “It’s easy to be stressed out or depressed these days,” Larson says. If you’re a manager, “acknowledge there’s stress and difficulty. Your job is to be a cheerleader for the team.”

That’s particularly key if people end up working from home for more than a few weeks, which is a distinct possibility. “Set up a norm of some kind,” Larson says. “Keep people’s spirits up.”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene