Spikes Asia 2020 cancelled The Festival and Awards will not take place in 2020

Spikes Asia today announces that the Festival will no longer take place in
October 2020 as planned. The Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will be held in 2021 in Singapore and new dates will be announced shortly.

The impact of the COVID-19 virus continues to affect the Asia Pacific region and the world. Health, economic, and societal concerns are determining the priorities of societies and businesses globally. Our community, across the creative marketing and media industries, is facing unparalleled challenges.

The need to protect companies and people, and to support consumers, is taking precedence during this challenging time. The difficult decision to cancel Spikes Asia was made after in-depth consultations with partners and customers and in response to the unprecedented global situation.

We therefore felt it important to remove uncertainty and provide clear communications to our community around the delivery of Spikes Asia Festival and the Awards, as quickly as possible. Joe Pullos, Festival Director, Spikes Asia, commented:

“Spikes Asia celebrates the extraordinary creativity of the Asia Pacific creative community. We want to ensure that we respond to the needs of our customers and partners across the region and support the marketing and creative industries through this global crisis.

“We are announcing the change today so that we can bolster our community with clear communication and begin preparing for 2021.

Spikes Asia, working alongside our customers and partners, will return next year stronger than ever. We look forward to celebrating and honouring the very best creative work with our community, as we all look ahead to a more positive future.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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