Dentsu Group received a total of 49 awards across 14 categories at Spikes Asia 2019 *1 , held from September 25 to 27 in Singapore.
Dentsu Inc. won a Grand Prix in both the Digital Craft and Radio and Audio Categories, while Dentsu Webchutney (Bangalore) received a Grand Prix in the newly-established Creative e-Commerce Category, the highest award bestowed in that category.
In total, the Group garnered 3 Grand Prix, 9 Gold Spikes*2, 13 Silver Spikes and 24 Bronze Spikes.
Dentsu placed second in Agency of the Year, and second in Network of the Year which recognizes the creative strength of the network as a whole.
Three teams from the Dentsu Group competed in this year’s Young Spikes Competition, where young creatives compete to create solutions for a charity or non-profit and working to a tight deadline. Merdeka LHS (Kuala Lumpur) took first place in the Digital Competition, while BWM Dentsu (Sydney) was the runner-up. The Dentsu team*3 took third place in the Integrated Competition.
Dentsu Group creators at the Awards Ceremony
(Digital Craft) (Radio and Audio) (Creative e-Commerce)
The number of awards won in each category is as follows:
In addition to the above, 10 creators from the Dentsu Group were selected as jurors in the categories, and engaged in the screening of works in each category.
*1 Spikes Asia Festival of Creativity: Spikes Asia is APAC’s largest advertising communication festival. Held every September in Singapore, the festival celebrates and rewards creative excellence in the Asia-Pacific region. All entries are designed specifically for and to run in APAC countries. This year the festival recorded 3,945 entries from 27 countries and regions across 22 categories.
*2 Creative e-Commerce is equivalent to a Gold Award
*3 Joint Dentsu-Hakuhodo Team