sooka reaffirms its brand proposition as the go-to app for the best live sports action, local entertainment, and Originals by clinching the Silver Award for the “Media Networks” category at the inaugural Putra Aria Brand Awards.
This award exemplifies sooka’s continuous commitment to build a brand that resonates well with its young audience, anchored by its goal of providing consumers with a personalised streaming experience – all accessible at their screen of choice, anytime and anywhere they want, with no commitment or contracts.
Hilda Shamsul Bahri, Head of Brand and Communications at sooka, said: “The recognition received from the inaugural Putra Aria Brand Awards is a huge milestone for sooka in our brand journey of providing our consumers the accessibility to the best of local content.
We are honoured to be chosen as a winner by the consumers, despite being the youngest brand in the same category with other established media networks.
As a young brand in the market, we believe in building consumer trust, and this starts with understanding what matters most to our audience, establishing constant engagement, be open and listen to their views, and ensuring the entire consumer experience is delivered well. sooka is constantly building something new and different, and we want this process and the entire journey of brand building to be an inclusive process with our audience. ”
“When sooka first emerged, we started as a mobile OTT service, catering to young millenials who embraced a mobile-first lifestyle. We also knew that our playground will be different – we will be an active player in the social media and digital marketing space to reach out to our consumers.
This requires us to always be on our feet listening, analyzing, and making constant improvements to our service and content offering. It is a liberating experience and being agile has helped sooka to continue being a responsive brand.
We also look forward to collaborate with like-minded brands out there that believe in the same aspiration – delivering difference whilst putting our consumers views’ at the forefront of what we do.”
Hilda added, “We have a long journey ahead of us to continue establishing our footprint as the hyper local hub for streaming freedom. I would like to take this opportunity to thank all our customers for their trust, support and for voting for us.
It has always been sooka’s aim to provide customers with streaming freedom, and we are glad that our customers understand our aspiration.”
The inaugural Putra Aria Brand Awards is an offshoot of the Putra Brand Awards and is organised by the Accredited Advertising Agents Malaysia (4As). The award was established based on online research survey results, which determine consumers’ choice of brands in different categories.
To enjoy sooka and watch your favourite LIVE sports action and best local entertainment content on your mobile devices and big screens with your loved ones, download the sooka app from the Apple Store or Google Play Store (for mobile app) and Samsung, LG, Sharp and Sony app stores (for VIP TV). All subscription plans by sooka are contract-free and come with zero commitment.
For updates on sooka, follow sooka on Facebook (sooka Malaysia) and Instagram at (@sookamalaysia), or visit sooka.my.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu