Shopee goes BIG for Hari Raya



(First from left to right) Walter Ng Chun Yang, Founder & Marketing Director, Wako; Michelle Ho Mei Jing, Senior Beauty Buyer, Wako Beauty; Brighton Goh, Manager, Customer Development – eCommerce, Unilever; Yvonne Choong, AirAsiaGo; Rachel Tan, Marketing Lead, Shopee Malaysia; Eugene Fong, Assistant Brand Manager, Loob Holdings; Ian Ho, Regional Managing Director, Shopee Malaysia; Tn Hj Nor Azizan Tarja, Group Commercial Officer, Pos Malaysia; Zetch Ng Tze Chia, Business Development Manager – eCommerce & Nestle Dolce Gusto, Nestle; Elvis Wong, United Babies Studios Sdn Bhd; Madeline Toh, eCommerce Key Account Executive, Nestle; Chan Yuen Yee, Digital Marketing Manager, iFlix.

Shopee has launched its largest ever Raya campaign, ‘Cahaya Raya bersama Shopee’ which sees the mobile marketplace partnering wh several major retailers including Nestle, Unilever, Senheng, Huawei and more. 

The platform will be offering up to 90% on discounts and daily contests with up to RM50,000 worth of prizes including cash. During this period Shopee is also collaborating with Pos Malaysia to launch its Cash-on- Delivery programme encouraging more Malaysians to shop online in preparation for Hari Raya.

“Hari Raya is the biggest celebration in Malaysia. This year, to give back to our users for their unwavering support, Shopee has set aside our biggest budget to date to work with official shops such as Nestle, Unilever, Senheng, Huawei, OPPO and ASOTV to bring 45 days of non-stop deals for every member of the family,” said Ian Ho, Shopee’s Regional Managing Director. 
“In addition, with COD we believe that we are able to reach out to a massive base of first-time online shoppers within the Klang Valley area all the way to Tanjung Karang and Banting to join in the festivities,” he added. 

Running from 15 May to 30 June, Cahaya Raya bersama Shopee will feature a total of 24 campaigns including special sales from Official Shops and 25,000 products at up to 90% discounts. 

Apart from an online campaign, the app is also going offline with an on-ground Hijab Stars Recharge Event done in collaboration with Sunsilk Shampoo. The event which will take place on 20 May will feature special appearances by famous Hijabistas including Khadyjah Fhatyah, Sharifah Rose, Ain Edruce, Zamrina Zamrim and Aqilah Naqlis. The sessions will include eyebrow tutorial and modern hijab stylings for the coming Eid.

Throughout the campaign duration, Shopee will also be working with established partners including AirAsiaGo, Digi, iflix, Pizza Hut, RHB, Tealive and Traveloka to reward users with gifts such as vouchers for hotels & flights, exclusive discounts and cash prizes.

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