Khairul Syahar Khalid heads to CtrlShift


Marketing solutions company, CtrlShift, has hired senior marketer Khairul Syahar Khalid as the agency’s Senior Director of Business Development in Malaysia.

Syahar will be taking on a leadership role in delivering the agency’s model to Malaysian and regional CMOs – offering strategic digital advertising, marketing consultation and ad tech advisory.

Syahar’s hire is in line with CtrlShift’s strategy to build a high calibre senior team to provide expert, quality and trusted counsel to executive level decision-makers within client organisations.

A Malaysian marketing and advertising veteran with over 16 years of experience in the industry Syahar has led and managed the digital transformation of Malaysian Airlines as well as accelerated the digital transformation of Nestle Malaysia. Prior to joining CtrlShift Syahar was the General Manager for Marketing & Branding Company at Al-Ikhsan Sports.

Syahar also sits on the Malaysian Advertisers Association (MAA) Council and the Malaysian Audit Bureau of Circulation board.

On the new appointment Deepika Nikhilender, CEO of CtrlShift shared, “We are thrilled to have Syahar to on board to further develop and grow our solutions-oriented practice. Syahar, with all of his first-hand marketing experience, will be a great asset in helping our clients deconstruct complexities, design outcome-based solutions and execute omnichannel strategies. He can aid them to transform their approach to marketing and the way they define, find and connect with their audiences online.” 

“I’ve been blessed to have worked closely with top global brands, agencies, publishers, creators and other players in the marketing ecosystem. Through these experiences, I’ve gained a deep understanding of how to leverage data, technology and content in a targeted and agile manner to deliver impactful marketing campaigns. I believe CtrlShift’s cutting edge platform, The Hub, and its marketer-solutions expertise puts them in an amazing position to bring Malaysian marketers to the forefront of digital, either by working directly with them or through their marketing partners,” Syahar added on his new role.

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