Malaysia’s online marketplace, Mudah.my is offering users a fun twist to traditional fortune readings this Chinese New Year, with their latest festive campaign, centred around the message of “Let it Go, Let it Grow”.
Inspired by the Chinese Zodiac, the brand is bringing their festive message to life through the creation of 12 fun, parody-like characters based on the renowned zodiac animals.
The animated caricatures offer personalised counsel to users on what they can sell (“seh”) and buy (“tak”) on Mudah.my.
The campaign cuts across Mudah.my’s website, mobile app, and social platforms, and has a 6-second teaser video amplified on social media.
Through the video, viewers are then directed to the campaign microsite, where they can access their virtual, personalised tellers.
To supplement this, the online marketplace is also partaking in the spirit of giving by incorporating a giveaway segment before unveiling its custom “fortune advice” to visitors.
To stand a chance to win, users simply need to fill up their contact details on the form provided.
In addition to this, Mudah.my is also integrating WhatsApp and Facebook into its interactive microsite to allow viewers to share the results of their “Seh Tak” reading with their friends and family.
“As Malaysia’s largest marketplace, we wanted to engage our customers with a message that resonated with them alongside the celebrations. We have always championed the spirit of letting go and decluttering in our previous campaigns – this year, our message is no different, as we hope for an auspicious and stress-free new year ahead for our users.” said CEO Gaurav Bhasin.
Andrew Pinto, Head of Marketing (picture), added, “For this year’s festive campaign, we wanted to play a more interactive role in our customers’ journey in selling and purchasing items online. In tapping into our users’ cultural nuances, we wanted to create a campaign that not only celebrated the essence of the season, but could also provide actionable results for both the company and its customers.”
Andrew won Best Marketer award in Festive Communications Marketing at the recent Malaysia CMO (Chief Marketing Officers) Awards.
The campaign launched on 29 January 2019 and goes through the duration of the Chinese New Year period.
Enjoy the video here.