Retail Media Network (RMN) Appointed as Exclusive In-Store Ambient Media Partner for MYDIN

Retail Media Network Sdn. Bhd. has officially been appointed as the exclusive partner to manage and promote MYDIN’s in-store ambient media sales. This significant appointment positions RMN as the sole representative for in-store advertising opportunities across MYDIN’s extensive network of 69 stores nationwide, offering brands an unparalleled platform to connect directly with Malaysian consumers.

Under this exclusive partnership, RMN will oversee all in-store advertising placements at MYDIN, including shelf banners, home shelves, shelf/price strips, header boards, and custom ambient media solutions. RMN also holds exclusive rights to MYDIN’s Spectacular LED Gantry displays, which can be integrated into comprehensive advertising packages.

This collaboration promises to deliver a high-impact media solution for brands aiming to engage shoppers in a dynamic retail environment.

“This partnership is an exciting step for RMN and MYDIN, allowing us to revolutionize in-store advertising by leveraging our exclusive access to MYDIN’s vast retail footprint,” said Kavita Krishnan, CEO of Retail Media Network.

“With RMN’s expertise in ambient media and MYDIN’s extensive reach, we’re creating a dynamic advertising platform where brands can directly engage with consumers as they shop, capturing attention right at the point of purchase. We are confident this collaboration will drive immense value for both brands and consumers.”

As the exclusive in-store media partner, RMN will handle every aspect of advertising execution, from production to installation, maintenance, and campaign management. RMN’s expertise will ensure seamless execution and maximum impact for every campaign, supported by MYDIN’s commitment to facilitating access and maintaining an uncluttered, brand-safe environment for advertisers.

Datuk Wira (Dr) Haji Ameer Ali Mydin, Managing Director of MYDIN, expressed his enthusiasm for the partnership: “We are thrilled to join forces with Retail Media Network as our exclusive partner for in-store advertising.

This collaboration reflects our commitment to creating meaningful brand experiences for our customers while enhancing MYDIN’s role as a leading platform for innovative, high-quality advertising. RMN’s expertise in ambient media make them the perfect partner to bring this vision to life.”

The partnership officially begins on January 1, 2025, with a 2 months lead-up period allowing RMN to engage clients and establish preliminary business relationships. The agreement will run for an initial term of three years, with renewal for up to two additional three-year terms, ensuring a long- term collaboration that will continue to evolve with the retail landscape.

This exclusive agreement is set to provide brands with unique, targeted access to MYDIN’s diverse customer base, ultimately elevating the in-store advertising experience in Malaysia.

For further inquiries or to learn more about advertising opportunities through RMN at MYDIN stores, please contact: Kavita Krishnan at +6012 518 7481