RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali.
Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, ‘Be Sweet’ is the fourth collaboration between RHB and FCB since the agency was brought on-board earlier this year.
“While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone’s home.
Now, who doesn’t love a sweet year ahead?” asked Ravi Costa, Associate Creative Director FCB Kuala Lumpur.
“The film celebrates togetherness and the small but important things that binds communities together. We needed a lead that could bring people together and Thanabalan’s ability to do that both on and off the pitch made him a natural choice,” added Abdul Sani Abdul Murad, RHB’s Chief Marketing Officer
Since its release on 11th October, the film has quickly amassed over 2.6 million views, 3,500 shares and overwhelming positive comments.
View here: https://www.facebook.com/RHBGroup/videos/1100689643401341
CREDITS
Clients: Abdul Sani Abdul Murad, Tunku Hazli Bin Tunku Tolha,
Mohd Anwar Bin Mohd Amin
Chief Creative Officer: Ong Shi Ping
Associate Creative Directors: Syed Ferohaizal, Ravi Costa
Art Director: Zahriel Yazid
Copywriter: Ravi Costa
AV Producer: Brandon Chai
Production Company: Chilli Pepper Films
Film Director: Saifful Shah
Producers: Fendi Harjoh, Mimi
Senior Account Director: Syahriza Badron
Account Manager: Eva Lim
Strategic Planning Director: Eldon D’Cruz
MARKETING Magazine is not responsible for the content of external sites.
