RHB makes Deepavali sweet

2 years ago

RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali.  

Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, ‘Be Sweet’ is the fourth collaboration between RHB and FCB since the agency was brought on-board earlier this year.

“While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone’s home. 

Now, who doesn’t love a sweet year ahead?” asked Ravi Costa, Associate Creative Director FCB Kuala Lumpur.

“The film celebrates togetherness and the small but important things that binds communities together. We needed a lead that could bring people together and Thanabalan’s ability to do that both on and off the pitch made him a natural choice,” added Abdul Sani Abdul Murad, RHB’s Chief Marketing Officer

Since its release on 11th October, the film has quickly amassed over 2.6 million views, 3,500 shares and overwhelming positive comments. 

View here: https://www.facebook.com/RHBGroup/videos/1100689643401341

 

CREDITS

Clients: Abdul Sani Abdul Murad, Tunku Hazli Bin Tunku Tolha, 

Mohd Anwar Bin Mohd Amin 

Chief Creative Officer: Ong Shi Ping

Associate Creative Directors: Syed Ferohaizal, Ravi Costa 

Art Director: Zahriel Yazid

Copywriter: Ravi Costa 

AV Producer: Brandon Chai

Production Company: Chilli Pepper Films

Film Director: Saifful Shah

Producers: Fendi Harjoh, Mimi

Senior Account Director: Syahriza Badron

Account Manager: Eva Lim 

Strategic Planning Director: Eldon D’Cruz

 

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