Reckitt Benckiser Malaysia shifts from IPG to Optimedia

(marketingmagazine.com.my)- Optimedia Malaysia recently added Reckitt Benckiser Malaysia into its growing list of clientele as the British consumer goods company appointed them as their media planning and buying agency for the year 2017. 

The agency takes the torch forward from IPG. The win comes off the back of breakthrough performance in RB’s global media procurement process.

Ali Memon, General Manager of Optimedia Malaysia said, “We are very thrilled to have secured the business. This win is a result of our investments both in people and software. It testifies to our strengths in media buying and optimization. TARDIIS, our proprietary optimization suite, and a lot of smart work from our team created the edge for us to outperform all competing bids from other agencies.”

Tiffany Tang, Marketing Director at Reckitt Benckiser added, “We are excited to be working with Optimedia as our media agency as they have shown a strong ROI approach to planning and optimization.”

“The Optimedia team has been responsive, supportive and most importantly share the same objective of driving profitable growth for our business”.

Piyee Wong, Head of Media at Publicis One added, “At Optimedia, we see the current economy as an opportunity to push our limits and build brands by focusing on business results over meaningless media metrics. Our focus on RB will be to use our Live ROI approach and focus on specific actionable insights that drive growth for RB in Malaysia.”

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