(marketingmagazine.com.my)- By: Malati Siniah
Popular bubble tea brand Chatime has been in the papers for the past week due to the dispute between its Taiwanese franchisor, La Kaffa International Co Ltd and its local franchisee for Malaysia, Loob Holding.
Airing out the dispute between the two companies La Kaffa announced in a press conference that it had terminated its agreement with Loob Holding and that the company will be taking over all of Chatime’s 165 outlets in Malaysia.
Responding the statement made by its former franchisor, Bryan Loo CEO of Loob Holding in a press conference yesterday shared that the company would give up the Chatime franchise and create its own branding for its 165 outlets.
“We have the same team, the same people, both employees and partners, in place at the same outlets. We expect consumers to find that we now have a different name, only better,” he told The Star.
The brand seems to also be addressing the news on its website, the following advertisement appears when one goes on the Chatime site. The links to its other social media sites however appears to be broken.
Bryan has 10 other brands under his company. His latest venture is in the F&B business with the launch of ‘Define:Food’ a restaurant which serves modern European cuisine.
“In 2011, there were a few dozen bubble tea brands and now, there’re only three. We are by far the market leader in our segment and we are confident of holding this leadership with our own brand – which will be revealed when the time comes,” Loo shared with The Star.
Chatime Malaysia has been in the market for over six years and has over 1,000 staff. The brand’s local outlets is reported to be accounted for other half of the turnover by the franchisor’s 800 outlets worldwide.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
Download the PDF on MAD here
To advertise email [email protected] or call 018-220 0682
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.