Goodbye Chatime, hello …..

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(marketingmagazine.com.my)- By: Malati Siniah

Popular bubble tea brand Chatime has been in the papers for the past week due to the dispute between its Taiwanese franchisor, La Kaffa International Co Ltd and its local franchisee for Malaysia, Loob Holding.

Airing out the dispute between the two companies La Kaffa announced in a press conference that it had terminated its agreement with Loob Holding and that the company will be taking over all of Chatime’s 165 outlets in Malaysia.

Responding the statement made by its former franchisor, Bryan Loo CEO of Loob Holding in a press conference yesterday shared that the company would give up the Chatime franchise and create its own branding for its 165 outlets.

“We have the same team, the same people, both employees and partners, in place at the same outlets. We expect consumers to find that we now have a different name, only better,” he told The Star.

The brand seems to also be addressing the news on its website, the following advertisement appears when one goes on the Chatime site. The links to its other social media sites however appears to be broken.

GoodbyeChatime

Bryan has 10 other brands under his company. His latest venture is in the F&B business with the launch of ‘Define:Food’ a restaurant which serves modern European cuisine.

“In 2011, there were a few dozen bubble tea brands and now, there’re only three. We are by far the market leader in our segment and we are confident of holding this leadership with our own brand – which will be revealed when the time comes,” Loo shared with The Star.

Chatime Malaysia has been in the market for over six years and has over 1,000 staff. The brand’s local outlets is reported to be accounted for other half of the turnover by the franchisor’s 800 outlets worldwide.

 

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