RasuahBusters anti-corruption videos reach over 1 million views - MARKETING Magazine Asia


RasuahBusters anti-corruption videos reach over 1 million views

A movement which stemmed as a moral reformation movement against corruption, RasuahBusters‘ three campaign films to-date have reached over 1 million views on YouTube.

The PSA films, titled ‘Mak Kata Jangan’, depict mums being disgusted when they discover their children are “on the take” and was released in Malay, Mandarin and Tamil with different casts.

Besides social media, the PSAs were broadcasted on Astro, on VGI’s digital screens in KLIA and many digital billboards across Klang Valley, in collaboration with digital-out-of-home (OOH) partners.

According to Malay media mogul and publishing veteran, Dato’ Hussamuddin Haji Yaacub, who founded RasuahBusters, the campaign aims to tackle all manner of corruption from bribery, extortion, cronyism, nepotism, patronage, influence peddling to graft and embezzlement.

“During the COVID-19 lockdowns, I realised how helpless we were and told myself we should do everything from experiencing a similar disaster to as Malaysians and our country as a whole,” Dato’ Hussamuddin said. “That’s when I realised that CORRUPTION of all kinds at all levels was the next catastrophe and worse still, we had already crossed the tipping point!” 

According to the Global Corruption Barometer for Asia 2020 survey, which covered 20,000 people across 17 countries, 71% of Malaysians think that Government corruption is a big problem, with Parliament, the police and Government officials ranked the highest for the perception of corruption among public institutions.

In Malaysia, the survey was conducted between July 2019 and June 2020, covering both the Pakatan Harapan (PH) and current Perikatan Nasional (PN) administrations. TI-M said 36% of those surveyed felt Members of Parliament to be corrupt, and 39% strongly believed that corruption was on the rise. 

At the same time, 67% of Malaysians expressed faith the MACC was doing a good job in curbing corruption, which is slightly higher than the Asian average of 63%, and 68% still believed ordinary people can make a difference in fighting corruption, which is higher than the Asia average of 62%. 

Communications veteran and one of the Core Team members of RasuahBusters, Prof Harmandar Singh, adds, “The campaign highlights corruption from the eyes of a mother and the idea is as simple as reminding Malaysians that for example, when they get stopped by the police, using the phrase ‘Mak Kata Jangan’ will ring home the message of that they support our cause and declares their stand against bribery.”

FILM CREDITS: 

Film Production House: Directors Think Tank 

Director: Aiman Aliff 

Executive Producer: Pat Singh 

Producer: Don Wong 

DOP: Julian Oh 

Editor: Aiman Aliff 

Post house: DTT Post 

Colourist: Katelyn 

Online: Lim Lynn 

Audio: TWOAM audio

Visit the Rasuah Busters YouTube page to watch the PSA films in all three languages.

Links: Instagram, Facebook


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