Pitch Watch: Etika hands Calpis Project to M&C Saatchi and more!

(marketingmagazine.com.my) – As February draws to an end our friends at R3 has rounded-up some of the key account shifts in Malaysia and the Asia Pacific for the month of January.

Some of the key changes in Malaysia include M&C Saatchi nabbing the D’yana account and a project for Calpis on the creative side and Universal McCann winning the social business for Telekom.

Across the region, there have been many changes with Audi in Taiwan going to McCann World Group and Nestle Indonesia handing their media duties to Mindshare.

For a full list of who won what check out the table below.

Jan Top 10 Account wins in Malaysia



Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, m
edia and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene