Where Creativity, Pleasure and Technology Drives Progress
Peugeot has unleashed a groundbreaking campaign that’s bringing its iconic lion to life like never before.
Buckle up, because this ride is about to get wild!
From Paris to Tokyo: The Lions Are Awakening!
Picture this: a stone lion in Paris, a digital lioness in Tokyo, and a street art big cat in Rio de Janeiro.
What do they have in common?
They’re all part of Peugeot’s electrifying new campaign that’s got everyone talking.
Created by Accenture Song and directed by the multi-award-winning Henry Hobson, this 60-second spectacle is a feast for the eyes.
Born to Be Wild: The Soundtrack That’ll Make You Roar
Set to a heart-pounding reinterpretation of Steppenwolf’s “Born to be Wild,” the campaign transitions seamlessly between real and abstract worlds.
It’s not just a commercial; it’s a cinematic experience that showcases Peugeot’s entire electric range.
Adam Kerj, Accenture Song EMEA’s Chief Commercial Officer, couldn’t contain his excitement: “To us, Peugeot is an exceptional brand where creativity, pleasure and technology drives progress.”
The Mystery of the Missing Lion: A Social Media Whodunit
Hold onto your smartphones, folks!
Peugeot is about to break the internet with a social media stunt that’ll leave you scratching your head.
The iconic Peugeot lion is disappearing from all their social media accounts.
But why?
Collaborations with content creators and platform owners will ramp up the mystery, keeping followers on the edge of their seats.
Shock and Awe: Lions on the Loose in Europe!
If you thought the social media buzz was wild, wait until you hear this!
Peugeot is planning surprise fake out-of-home stunts in French and Italian cities.
Imagine walking down the street and suddenly seeing lions leaving their monuments.
It’s the kind of spectacle that’ll have everyone reaching for their phones to capture the moment.
The Future is Electric, and It’s Roaring with Excitement
Phil York, Peugeot’s Head of Marketing, summed it up perfectly: “With this electrifying new campaign, we wanted to captivate global audiences by awakening the lion spirit that has defined Peugeot for generations.”
It’s not just about showcasing their electric vehicles; it’s about demonstrating “the pleasure and excitement that comes from driving our electric models.”
From TV to print to digital, this campaign is set to dominate Peugeot’s key markets.
Starting in France this month, it’s only a matter of time before the rest of the world feels the electric charge of Peugeot’s lion pride.
So, are you ready to join the electric revolution?
Peugeot’s lions are awake, and they’re inviting you along for the ride of a lifetime!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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