OpenX expands into APAC with programmatic push

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A recent report from Boston Consulting Group said that regional advertising in APAC is expected to surpass US$19 billion by 2020.

So, its not very surprising that OpenX announced significant investments in delivering next generation programmatic advertising in the APAC market.

For the uninitiated, OpenX is the world’s leading independent advertising exchange, and it works with more than 34,000 advertisers, websites and mobile apps across the globe.

The company has put in place a regional leadership team and the completion of a six month engineering partnership with Google to become the first independent advertising exchange in APAC to operate fully in the cloud.

Andrew Tu has been appointed as managing director and Cheryl Tan as account director.

“OpenX has built a reputation as the highest quality exchange in advertising, and after being on the ground for six months, it’s clear to me that OpenX is meeting a need in the APAC market that no other programmatic exchange can fill,” said Tu. 

“We are ramping and scaling our business like never before, and we’ll be dramatically increasing the number of partners we have in the region over the coming months,” he added.

The company has built a substantial technical advantage through its first kind of partnership with Google Cloud Platform (GCP).

Now, OpenX and Google have announced that they engineering and technical integrations are complete, making it able to operate fully in the cloud without on-premise servers.

Following the launch in Singapore and Australia this month, the rest of the OpenX business will be fully live in the cloud by Q4 of 2019.

Source: Ad Tech Daily

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