On-Target brings on a new biotechnology company

(marketingmagazine.com.my) – EntoGenex Industries (EntoGenex), has appointed On-Target as its agency of choice to run its digital branding and social media management.

The biotechnology company successfully ran the ‘Komuniti Bebas Denggi’ campaign together with the Malaysian Ministry of Science and Technology (MOSTI) and other partners last year.

Achieving positive results in reducing dengue cases in the treated hotspots through the campaign, Entogenex is fast becoming the country’s most innovative solutions provider to face the Zika and Dengue issue.

With the Zika virus officially announcing its presence and threat in Southeast Asia this year, EntoGenex’s Anti-Aedes Home Kits has thrust the company into the limelight, hence the need to appoint a new agency.

With the recruitment of On-Target as its agency, the company is now getting ready to lead the way in overcoming the Aedes conundrum that Malaysia has faced for decades and the latest Zika issue.

“Following the success of ‘Komuniti Bebas Denggi’, we at EntoGenex believe we can make a real difference in the country’s fight against diseases borne by the Aedes mosquito.

“Moving forward, we are excited to work with On-Target in formulating a larger than life digital presence amongst Malaysians that ultimately leads to greater awareness of our products and solutions,” said YAM Tunku Naquiyuddin ibni Tuanku Ja’afar, Executive Chairman of EntoGenex Industries Sdn Bhd.

On-Target founder Salim Khubchandani believes that the unique industry of mosquito-borne disease prevention will offer distinct opportunities for creative digital development, while the relevance of social media to this category cannot be understated.

Salim added that it is truly inspiring to be able to work with a brand and with products that can make a real and positive difference to Malaysians.

“With products such as these and trending subject matters such as ‘Zika’ and ‘Aedes’, the social media landscape is becoming increasingly relevant and crucial in creating awareness
and educating, so we are thrilled to tap into such an opportunity,” he said.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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