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On Air: Festive ads that shined this Hari Raya
11 Jul
(marketingmagazine.com.my) – Hari Raya Ads in Malaysia may be visually brilliant but at times can get quite depressing.
Stopping by the BFM studio last Friday, Malati Siniah, MARKETING’s Chief Content Officer, went back in time to discuss some of the humorous festive ads which she could not forget.
She also highlighted some of the innovative brand tie-ups spearheaded by companies such as Media Prima and Celcom who followed their consumer’s journey to launch as multi-platform festive campaign.
The 2016 Raya ad campaigns from TNB, Samsung, BSN and Maxis were also discussed on the show.
Listen to the full show in the podcast below:
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
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Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
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Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
