NST unveils its first English e-magazine

(marketingmagazine.com.my) – By: Malati Siniah

Following up from its successful introduction of four Bahasa e-magazines within the group, The New Straits Times Press (Malaysia) Berhad (NSTP) has launched its first English e-magazine, L.E.T, targeted at Malaysia’s urban socialites.

L.E.T which stands for Lifestyle, Entertainment & Travel, will feature notable personalities, luxury brands, local and foreign talents in the entertainment industry and travel destinations mainly to high society travellers.

Speaking to MARKETING a representative from the publication shared that the L.E.T is targeted at men and women aged 20 years and above a niche group of young urban socialites.

The publication will provide advertisers with native advertising, product placement, listing fee, video ads and clickable link to website. It also offers advertisers e-commerce capability via collaboration with its CJ Wow Shop and other possible external parties.

So far, Buena Vista Columbia Tristar Films (Malaysia) has come on board as an advertiser for the publication.

L.E.T is available for monthly for free and is available for download on Google Play Store and the Apple App store.

NST’s other e-magazines, include Zon Interaktif Persona (ZIP),Tech Kingdom, Speed & Wheels (S&W) and Dhiya, which are all in Bahasa Malaysia.

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