(Marketingmagazine.com.my) – Insurance and financial service comparison site, Go Bear, has appointed, Bonsey Jaden as the lead creative digital and PR partner to run its full suite of integrated communications.
In an effort to strengthen its new brand presence via digital and integrated media, Bonsey Jaden will be working cohesively with GoBear to drive business efforts through search engine marketing, social media traditional media management and influencer engagements.
Last month the startup announced its key senior marketing hires.
“They delivered an impressive 360 strategy that best communicates GoBear’s position as a comprehensive, unbiased, and simple comparison site to Malaysians,” added Amelia Lim, Head of Marketing – GoBear Malaysia.
Bonsey Jaden is a full-service digital agency specialising in web and app development, social media, online marketing, data and analysis, as well as public relations.
Elya Eusoff, Regional Head of Digital PR at Bonsey Jaden commented, “Since the successful launch in May this year, GoBear has been very well received by the local media for its innovative and unbiased platform.
“We are very excited to have started this journey with GoBear in Malaysia and we look forward to bringing this brand to greater heights in the coming months.”