Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
New Malaysian agency acquisition by JWT’s affiliated agency
07 Jun
(Marketingmagazine.com.my) – A brand activation agency established in the local market for over 16 years, ePromode, has been recently acquired by Always Marketing Services, an agency under the J. Walter Thompson(JWT) network.
One of Malaysia’s largest brand activation agency, ePromode specializes in on-the- ground brand activations, both in and out of store, as well as events and product roadshows. Founded by Jess Kwan in 2000, the company has 14 offices nationwide and works with major local brands including Nestle, Permanis (ETIKA), Johnson & Johnson, Sony Mobile and Reckitt Benckiser.
The acquisition follows up from, Shanghai-based agency Always’s Southeast Asian expansion, having recently set up a regional hub in Singapore last year.
Always, majority-owned by JWT, offers strategy and execution expertise in the shopper, retail, field and channel marketing space.
“I am very pleased to have Malaysia’s leading field activation agency, ePromode, joining the Always Group. We will continue to expand our field marketing and activation solutions to our clients across Asia, ”said Cai Hua, Founder and Chairman of Always Group.
Following the acquisition, the company will be renamed to Always ePromode. The company will be led by Always Regional Managing Director, Southeast Asia, Jess, together with ePromode partner and shareholder Patrick Goh, who will stay on as co-Managing Directors of the company.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
