New lead at FCB after 47 years

(Marketingmagazine.com.my) – Shaun Tay has been appointed to the role of CEO for FCB (Foote, Cone & Belding) in Malaysia replacing T.Renganathan (Nathan), who led the agency for 47 years.

In his new role Shaun will be responsible for both FCB and its boutique agency, Ignite, effective immediately.

A seasoned industry profession, Shaun stepped up as CEO having held the role of Managing Director at the agency for close to a year.

He joined the agency having been with TBWA for close to 9 years and last held the role of General Manager at the agency.

For the past 12 months, the FCB group in Kuala Lumpur has been expanding their agency management, bringing in the industry’s top talents including, Creative Director Alvin Ng and Creative Group Head Alvin Ho, which they announced last July.

In the past months, FCB and Ignite KL has been winning several new business such as Acer and Alpha Home Appliances.

Commenting on the appointment FCB International President Sébastien Desclée said:

“Shaun was hired last year in collaboration with Nathan with the assumption that he would become Nathan’s successor,” Desclée commented.

“Over the last year, Shaun has demonstrated unrivaled passion for the business and has laid strong foundations to build the future of the agency.”

“With such a great plan for transition between Nathan and Shaun, the new management team will ensure a seamless evolution for clients and staff, as well as take this opportunity to more closely align our culture with the network’s successful global vision.

“FCB thanks Nathan, former CEO, for his long service to the network and wishes him the best of luck in all future endeavors.”

FCB is part of the Interpublic Group of Companies and has over 8,000 people in 109 operations in 80 countries.

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• Jasmine Lee – Chief Marketing Officer, U Mobile

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• Martin Soong – Marketing Manager, Fonterra Brands Malaysia

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