New digital leads at M&C Saatchi-i Malaysia


( – M&C Saatchi-i Malaysia has announced two key hires to strengthen their digital capacity.

Joining from an international consultancy, &samhoud, Darren Lee will be leading M&C Saatchi-I’s digital team as the unit’s Creative Director. Jodie Collins, former managing director of RE Digital has also joined the team, holding the role of Digital Strategy and Social Media Consultant.


In their new roles, Darren will lead the agency’s digital creative teams, bringing along over 13 years of experience. Starting off as a copywriter at Ogilvy &Mather and working his ranks up from Associate Creative Director to Creative Director, Darren spearheaded internationally acclaimed projects and now aims to take M&C Saatchi Malaysia’s digital team to the next level.

Speaking on joining the agency Darren shared, “The possibilities with digital are endless. But what sets a brand apart is creative interactivity, and how it weaves itself into today’s digital culture. It’s how we combine elements that are native to the digital space with human insights. I’m excited for this opportunity to be part of M&C Saatchi’s creative roster and help strengthen its digital creative capabilities.”


Jodie, with 18 years of experience in marketing, advertising and digital, brings to the table her vast knowledge and skills in digital marketing and technology. With her experience across various brands and industries, she strives to take M&C Saatchi-i Malaysia to the next level in strategic thinking while beefing up its social and technical capacity by implementing best practice in its current business.

“We are excited to have Darren and Jodie on board with us,” said Lee Poh Li, General Manager of M&C Saatchi-i Malaysia. “It is a great addition to our team of creatives. Darren will be working closely with our veteran Creative Director Yee Wai Khuen in leading the digital creatives.”

HANDO speaker

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:


• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details 

Darren Lee and Jodie Collins joins the agency’s digital arm

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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