Will we soon bid Kuching Happy Goodbye?

Kuching Happy new campaign

(Marketingmagazine.com.my) – By: Malati Siniah

KuchingHappyKuching Happy is back with a new surprise

Hello manusia penduduk bumi

The familiar greeting by Malaysia’s most social cat is back. This week we spotted a new campaign by BSN Malaysia which brought back ‘Kuching Happy’ the character introduced by the bank last year to capture its younger audience

The campaign which took social media engagement to the next level won the bank a Gold award at this year’s APPIES Malaysia.

In its latest campaign, instead of granting the wishes of Malaysians, this year Kuching Happy is planning to move out of the country and requested those watching to send out suggestions by using the hashtag #kuchinghappypindah on where he should migrate too.

The digital campaign which is running on Facebook, Instagram and Twitter has been well received by netizens.

The video posted on BSN Malaysia’s Facebook page on Monday has received over 1,000 shares and 600 comments with people throwing out suggestions on which country Kuching Happy should move too.

Kuching Happy Facebook Commenta

Comments from the latest Kuching Happy video

So is BSN really letting its famous cat go off to another country? We contacted a representative from BSN to comment on the issue, however, was told that the answer to that would only be will be revealed tomorrow in a second video which will be posted on the bank’s social media accounts.

With less than a week away to Merdeka perhaps this could be the bank’s teaser campaign for our Independence Day celebration? We will wait and see, till then check out Kuching Happy’s latest video here:

Curious to find out what else BSN has up its sleeve? Join us on September 6th at our CMO Conference as Puspa Marina Omar, Senior VP & Head of Strategic Comms, Bank Simpanan Nasional shares with us their case study on Kuching Happy.

For details, contact Ruby on 03-77262588, [email protected]

HANDO speaker

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:


• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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