(marketingmagazine.com.my) – Dato’ Sri Shazalli Ramly, moves up to a larger regional role at Axiata as Michael Kuehner, who was the CEO of Robi takes on the CEO role at Celcom effective 1st September.
Shazalli who has been with Celcom for the last 11 years, will now serve as regional CEO and corporate EVP for Axiata Group Berhad’s South-East Asia operations. With his tenure extended for another three years, Shazalli will now be responsible for all Southeast Asia operations and will continue to be a member of the Celcom Board. He will also be appointed to three other Boards of Axiata’s operating companies (OpCos).
Michael Kuehner, who was the CEO of Robi, Axiata’s telco brand in Bangladesh, will be appointed as the new CEO of Celcom effective 1 September 2016. Michael is a Board member of three OpCos, namely Robi, Smart3 and edotco4. He was until recently the Chairman of the edotco Executive Committee.
Michael, an international telecommunications leader with more than 30 years’ experience, was with Nokia and Siemens prior to joining the Axiata in September 2009. He had key roles in multiple countries in Asia Pacific, including India, Japan and Malaysia.
At Robi, Michael had transformed the company, rebranded Robi from Aktel, more than doubled its revenue and quadrupled its profit after tax, and by 2012 catapulted Robi from the third to the second position in terms of revenue.
Complementing Michael are two deputy CEOs, Azwan Khan Osman Khan and Mohamed Adlan Ahmad Tajudin. Both of them have had significant roles in Celcom previously and have been assigned to other OpCos for the last few years.
The top leadership changes are in line with the company’s group-wide transformation, among others, Axiata will accelerate its digitisation programmes, development of innovative technologies/business models, industry consolidation and merger integration, costs restructuring as well as support OpCo turnaround programmes.
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