New CEO named at Celcom as Shazalli takes on a regional role

4 years ago
shazali

shazalliramly celcom(marketingmagazine.com.my) – Dato’ Sri Shazalli Ramly, moves up to a larger regional role at Axiata as Michael Kuehner, who was the CEO of Robi takes on the CEO role at Celcom effective 1st September.

Shazalli who has been with Celcom for the last 11 years, will now serve as regional CEO and corporate EVP for Axiata Group Berhad’s South-East Asia operations. With his tenure extended for another three years, Shazalli will now be responsible for all Southeast Asia operations and will continue to be a member of the Celcom Board. He will also be appointed to three other Boards of Axiata’s operating companies (OpCos).

Michael Kuehner, who was the CEO of Robi, Axiata’s telco brand in Bangladesh, will be appointed as the new CEO of Celcom effective 1 September 2016. Michael is a Board member of three OpCos, namely Robi, Smart3 and edotco4. He was until recently the Chairman of the edotco Executive Committee.

Michael, an international telecommunications leader with more than 30 years’ experience, was with Nokia and Siemens prior to joining the Axiata in September 2009. He had key roles in multiple countries in Asia Pacific, including India, Japan and Malaysia.

At Robi, Michael had transformed the company, rebranded Robi from Aktel, more than doubled its revenue and quadrupled its profit after tax, and by 2012 catapulted Robi from the third to the second position in terms of revenue.

Complementing Michael are two deputy CEOs, Azwan Khan Osman Khan and Mohamed Adlan Ahmad Tajudin. Both of them have had significant roles in Celcom previously and have been assigned to other OpCos for the last few years.

The top leadership changes are in line with the company’s group-wide transformation, among others, Axiata will accelerate its digitisation programmes, development of innovative technologies/business models, industry consolidation and merger integration, costs restructuring as well as support OpCo turnaround programmes.


HANDO speaker

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

Hando Sinisalu, CEO at Best Marketing International
Xaviera Ringeling, CEO at ContentChefs
Mathias Ihle, Founder & CEO at Makai Europe
Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email ruby@ham.com.my

Details: http://best-marketing.eu/events/my

This event is HRDF-Claimable!

ADVERTISEMENT