(marketingmagazine.com.my) – Media Prima Radio Network (MPRN) has expended its latest station, Kool FM, targeted at 22-44 year olds, to Kuala Terengganu on 93.6 FM.
The frequency expansion is part of MPRN’s effort to provide an alternative choice to local music lovers, with Kool FM going on air fully throughout the peninsula Malaysia by end of 2016.
Since its launch three months ago, Kool FM has been operational on two frequencies in Klang Valley and Penang, and can be accessed through its mobile application, which has already over 45,000 downloads.
On social media, Kool FM’s Instagram account has garnered over 53,000 followers and more than 50,000 likes on its Facebook page.
MPRN is also using a slightly different approach in positioning Kool FM. Various activities and collaborations with sister station Hot FM have already been planned, maximising the use of multiple platforms to provide positive impact to Kool FM’s listeners and business partners.
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
This event is HRDF-Claimable!
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