In an eye-catching marketing campaign to celebrate its 25th birthday, JobStreet Malaysia has lit up the majestic TS Law tower in Kuala Lumpur.
Strategically located on the border of the integrated lifestyle hub, Tun Razak Exchange (TRX), and positioned between Bukit Bintang and TRX Kuala Lumpur (main pic above), the building has been a sight to behold for commuters in the buzzling area.
This innovative effort forms part of JobStreet’s overall marketing campaign to bring to life its ongoing purpose of helping people live more fulfilling and productive working lives and helping organisations succeed.
“Having started humbly back in 1997 here in Malaysia, JobStreet is today the country’s and Asia’s leading online employment marketplaces,” said Jane Cruz-Walker, Chief Marketing Officer (Asia) at Seek, JobStreet’s parent company.
“We are extremely proud of 25 successful years and the TS Law Tower being lit up in our JobStreet’s corporate colours is highly symbolic: By digitally-wrapping this majestic tower with our brand and campaign messages, we stand tall as a tech company, steadfast in our commitment to connect businesses with the right talent and improving lives through better careers,” she added.
“This building takeover also serves as a beacon for many more amazing heights we aim to conquer and celebrate moving forward.”
Meanwhile, JobStreet Malaysia Managing Director Vic Sithasanan explained that their mission has enabled the Group to grow from strength to strength throughout the past 25 years.
“We are committed to continuously improving the value we provide to jobseekers and employers. To deliver on this, we continue to evolve our product and service offerings to better facilitate the matching of jobseekers to employers,” said Vic.
“Throughout the past 25 years, we have enjoyed successful partnerships with businesses in Malaysia, while also supporting candidates in their job hunt endeavours. We have also contributed enormously to the employment landscape, and as a testament to that, we’ve helped over 50,000 organisations connect with millions of candidates.”
“Additionally, as a socially accountable and responsible corporate citizen, we have to take on greater responsibilities, such as being carbon neutral so that we continue being Malaysia’s and SEA’s ‘partner in growth’,” said Vic.
“Innovation with purpose gives companies greater energy to achieve their desired goals. This has been JobStreet’s mission for the past 25 years, and long may it continue for the next 25 years and beyond.”
In other words, after 25 strong years, JobStreet continues to live and breathe its mission of facilitating the matching and communication of job opportunities between jobseekers and employers not only here in Malaysia, but also throughout the Philippines, Singapore, and Indonesia.
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