(marketingmagazine.com.my) – Riding on the wave of the Korean drama series craze, INTI International University & College recently released a two-part comedic parody video series called ‘Descendants of the Sun -#Macha vs #Taeyang”.
The video centres around a boy who finds himself attracted to a girl and wants to impress her but is constantly side lined by Jake, a handsome Korean pop-star looking boy who seems to have the upper hand at everything that transpires during their visit to the girl’s home.
The video creatively infused some of the most memorable moments from the original drama series into the video which ardent fans of the series would recognize.
“The Korean drama scene has always been a popular hit among young Malaysians – from the onset of series like Winter Sonata to more recent ones like My Love from the Star. With Descendants of the Sun having such a huge following, we got our imaginative wheels running and took memorable scenes from the drama series, recreated it with a local feel and set the tone for a comedic love story,” shared Timothy Johnson, Senior Vice President, Marketing, Products & Partnerships of INTI International University & Colleges.
Since its release on the evening of July 12, 2016 the video has garnered over 10,000 views and 76 shares on Facebook with engaging comments from viewers.
The parody video was created in-house by INTI Alumini Jack Chee and Christopher Ng of Grenos Film.
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
This event is HRDF-Claimable!
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