Netflix will now interrupt your series binge with video ads

THE ADS WILL BE TO PROMOTE NETFLIX ORIGINAL CONTENT

If you have gone into a binge-watching zombie mode recently on Netflix recently, there’s a high chance you would have come across commercials.

These ads feature a short trailer of whatever Netflix wants you to watch, and while they’re skippable after a few seconds but of course to a binge watcher, this is like an ultimatum.

Since after all, what’s the point of paying for a streaming service if you still have to sit through the ads you were trying to avoid by, you know, paying for a streaming service?

Of course, this has stirred up quite a ruckus among Netflix users.

However, Netflix confirmed the company is indeed testing out this new ad experience for users, although it’s not a done deal. “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” the statement said.

“A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.” Basically, they are trying to say that the interruptions were not commercials but just recommendations, catering to individuals based on their viewing history.

Potahto, potato. Sounds like commercials to me.