Netflix will now interrupt your series binge with video ads

THE ADS WILL BE TO PROMOTE NETFLIX ORIGINAL CONTENT

If you have gone into a binge-watching zombie mode recently on Netflix recently, there’s a high chance you would have come across commercials.

These ads feature a short trailer of whatever Netflix wants you to watch, and while they’re skippable after a few seconds but of course to a binge watcher, this is like an ultimatum.

Since after all, what’s the point of paying for a streaming service if you still have to sit through the ads you were trying to avoid by, you know, paying for a streaming service?

Of course, this has stirred up quite a ruckus among Netflix users.

However, Netflix confirmed the company is indeed testing out this new ad experience for users, although it’s not a done deal. “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” the statement said.

“A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.” Basically, they are trying to say that the interruptions were not commercials but just recommendations, catering to individuals based on their viewing history.

Potahto, potato. Sounds like commercials to me.


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene