NO MORE SECOND CHANCES FOR MISBEHAVING EXECUTIVES
Where once a slap on the wrist may have sufficed, today badly behaved executives are booted out.
Paramount Television fired its president Amy Powell over insensitive comments about race on July 19th despite her protestations. She is currently fighting this with a lawsuit.
Also in July this year, founder of Papa John’s, John Schnatter, was forced to resign for using the n-word during a conference call on a training session in May this year.
The call, which was between Papa John’s execs and a marketing agency, was a “role-playing exercise” for Schnatter in an effort to prevent future PR screw-ups.
According to an unidentified source, Schnatter was asked how he planned to “distance himself from racist groups” on the internet. “Colonel Sanders called blacks n*****s” and didn’t face backlash,” he allegedly answered.
He also mentioned that, while growing up in Indiana, people would drag African-Americans from trucks until they died. Multiple people on the call were offended by these remarks, although the troubling memories were apparently brought up by Schnatter to demonstrate how anti-racist he is.
The marketing agency eventually terminated their contract with Papa John’s.
In June, Netflix’s Jonathan Friedland got sacked for using the same word in front of colleagues at least twice. Ironically he was the company’s chief communications officer.
Sources say that Friedland used the N-word in a meeting with other Netflix staffers, some of whom later reported the incident.
Netflix chief executive officer Reed Hastings sent a companywide email explaining that Friedland had been fired shortly after.
These are only the latest bigwigs to go in a line of departures linked to “personal misconduct”.
Harvey Weinstein’s dismissal last October has led to a flurry of people being sacked due to sexual misconduct including 12 executives at Nike, several senior men in entertainment and at least one executive at Bank of America.
Moving from sexual misconduct, there is now a clamping down on obnoxious or inappropriate behavior that is not just sexually related but includes insensitivity and racial prejudice.
According to a consultancy agency, management boards are now holding people accountable to higher standards not just by looking at how they treat people but also how they talk to and about them.
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble Worldwide
Global Case Studies include:
- Wendy’s ‘’Find the Burger’’
- Rexona ‘’Mobile Voice Pack’’
- KFC ‘’Rain or Shine – KFC Sells’’
- IKEA ‘’Human Catalog’’
- NIKE ‘’Hyper Court’’
- Dove “Image_Hack”
- Ontario Tourism ‘’Where Am I?’’
- Santander Bank “Beyond Money”
- McDonald’s “Promoticon”
- Nissan ‘’KEFA – Fake Spare Parts’’ and many more!
Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable!
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
