Nestle shifts its media agency from Mindshare to Zenith and Publicis One

In June, we received reports that Nestlé would be reviewing its roster of media agencies. Nestlé also invited a number of agencies to submit their credentials, including the incumbent agencies. The last review for the Malaysia and Singapore business was conducted five years ago, in 2013.

Nestle has reportedly appointed Zenith as its media agency in Singapore, and Publicis One as its media agency in Malaysia. Mindshare had held the business for around two decades prior to the review.

“We look forward to partnering with an iconic brand with products that are essential in our everyday consumer’s life, and helping to drive strong media value and grow their business,” said Helen Lee, managing director, Zenith Singapore.

This is parts of Nestlé to find ways to manage media requirements such as strategy, planning and buying, in line with rapidly-changing digital platforms.

With a presence of over 106 years in the country, Nestlé has nourished generations of Malaysians and Singaporeans with leading household brand names such as MILO, MAGGI and NESCAFÉ.

In January, Society the creative and digital content agency within IPG Mediabrands Malaysia was appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.