Nestlé goes digital with Society again

Nestlé reappoints Society as their digital agency 

Society, the creative and digital content agency within IPG Mediabrands Malaysia has been appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.
The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production.
“We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward, said Stanley Clement, Managing Director of Society.
“Society demonstrates a deep understanding of audiences against the digital landscape, and they truly “get” what consumers are doing digitally. We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership,” said Philomena Tan, Business Executive Officer of MILO.
The appointment commenced in January 2018

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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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