MullenLowe’s Sailesh to Judge at Global Effie 2016!


Mullen Lowe( – MullenLowe Malaysia’s Sailesh Wadhwa will be joining this year’s Global Effie Jury.

The Global Effies honour multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

Brands such as Always, Jaguar, Nike Football and Audi have been presented with the title in recent years. The Global Effie competition is judged simultaneously by top global marketers in Singapore, São Paulo, New York and London.

Speaking on his appointment, MullenLowe Malaysia’s Strategy Planning Director, Sailesh Wadhwa, said, “Winning a Global Effie is the ultimate testament to the strategic power of a creative idea that cuts across continents, countries, cultures and communities. I’m really humbled to be part of this learning experience once again. As these best practices continue to inspire our strategic solutions for all our clients here in Malaysia. ”

MullenLowe Malaysia’s Managing Director, Mazuin Zin, added: “We as an organization are committed to the philosophy that ‘Effie’ celebrates: Business / Marketing Effectiveness. And are glad that in our own way we can help champion this motto in whatever we do as an agency.”

Sailesh has been associated with the Effie institution for more than a decade now, as he has served on the jury multiple times for all formats of the competition at Local, Regional and Global levels.

In addition he has earned the distinction of bringing home Asia’s first Global Effie back in 2009.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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