MullenLowe Group to be integrated

2 years ago

Paul Soon appointed MullenLowe Group SEA’s CEO

Paul Soon, MullenLowe Group SEA CEO

MullenLowe Group has announced the merging of its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia.
The merger will unite the MullenLowe creative communications business with MullenLowe Profero’s renowned digital expertise, MullenLowe Mediahub media planning, and the newly acquired corporate PR capability of MullenLowe Salt, across the three markets.
MullenLowe Group SEA will be led by Paul Soon. Paul brings 18 years of leadership experience in the Singapore market and in Asia, having previously been CEO APAC for POSSIBLE. He joined XM Asia where he held leadership positions for 9 years, becoming APAC CEO in 2011 where he successfully grew a single market agency into one that is now present in Malaysia, Thailand, Vietnam, Indonesia and Hong Kong as MIRUM.
Paul’s new role starts in mid-March. He will report to Vincent Digonnet, CEO MullenLowe Group APAC.
“MullenLowe Group exists, in essence, to give our clients an unfair share of attention. I love that challenger mindset and the entrepreneurial spirit that goes with it. Culture is a huge part of why I am attracted to MullenLowe Group,” said CEO of MullenLowe Group SEA, Paul Soon.
“I look forward to working with Vincent and the regional leadership team to be the best version of ourselves over the years. Having built businesses from the ground up and led operations in the context of large groups, I look forward to combining both in joining a global boutique like MullenLowe Group,” added Soon.
“Singapore and Hong Kong are small domestic markets but huge marketplaces, harbouring the headquarters of all major multinational corporations looking to develop their presence in the rest of Asia,” noted Vincent Digonnet, MullenLowe Group APAC CEO
“Paul has the experience, the drive and a deep understanding of both brand building and business transformation, making him the ideal person to lead the charge. I am delighted to see him join our team at MullenLowe Group for this exciting new journey,” added Digonnet.



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page