MullenLowe Group to be integrated

Paul Soon appointed MullenLowe Group SEA’s CEO

Paul Soon, MullenLowe Group SEA CEO
MullenLowe Group has announced the merging of its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia.
The merger will unite the MullenLowe creative communications business with MullenLowe Profero’s renowned digital expertise, MullenLowe Mediahub media planning, and the newly acquired corporate PR capability of MullenLowe Salt, across the three markets.
MullenLowe Group SEA will be led by Paul Soon. Paul brings 18 years of leadership experience in the Singapore market and in Asia, having previously been CEO APAC for POSSIBLE. He joined XM Asia where he held leadership positions for 9 years, becoming APAC CEO in 2011 where he successfully grew a single market agency into one that is now present in Malaysia, Thailand, Vietnam, Indonesia and Hong Kong as MIRUM.
Paul’s new role starts in mid-March. He will report to Vincent Digonnet, CEO MullenLowe Group APAC.
“MullenLowe Group exists, in essence, to give our clients an unfair share of attention. I love that challenger mindset and the entrepreneurial spirit that goes with it. Culture is a huge part of why I am attracted to MullenLowe Group,” said CEO of MullenLowe Group SEA, Paul Soon.
“I look forward to working with Vincent and the regional leadership team to be the best version of ourselves over the years. Having built businesses from the ground up and led operations in the context of large groups, I look forward to combining both in joining a global boutique like MullenLowe Group,” added Soon.
“Singapore and Hong Kong are small domestic markets but huge marketplaces, harbouring the headquarters of all major multinational corporations looking to develop their presence in the rest of Asia,” noted Vincent Digonnet, MullenLowe Group APAC CEO
“Paul has the experience, the drive and a deep understanding of both brand building and business transformation, making him the ideal person to lead the charge. I am delighted to see him join our team at MullenLowe Group for this exciting new journey,” added Digonnet.

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