MSA FESTIVAL AND AWARDS 2024: A NIGHT OF INNOVATION AND EXCELLENCE IN MEDIA

The Malaysia Media Specialist Association (MSA) transformed the Sheraton Hotel in Petaling Jaya into a vibrant hub of creativity and insights during the MSA Festival and Awards 2024.

“Charting New Horizons,” the theme for 2024 MSA Festival and Awards saw over 1,000 visionaries from the marketing, communications, and media  community a mix of clients, media professionals, tech pioneers, and industry sponsors, all gathered to explore the future of media.

The day began with a resounding keynote from Dr. William Tan, the “Singapore Paralympic Superman,” whose story of resilience and triumph struck a chord with the audience. His message was clear: the future of media was not a script already written, but a canvas waiting to be painted with innovation, inclusivity, and boldness.

This served as the perfect prelude to a day dedicated to challenging norms and imagining what’s next.

Attendees were treated to a series of thought-provoking sessions centered around the theme of navigating the future of media. Albern Murty, Deputy CEO of CelcomDigi, captivated the audience with his insights on how technology’s rapid convergence was reshaping the landscape of marketing and media.

Meanwhile, Khairy Jamaluddin and Shahril Hamdan from Keluar Sekejap shared their visionary perspectives on media communications, and influencer extraordinaire Khairul Aming, alongside other digital trendsetters, dissected the evolving role of content creators.

As the sun set, the event seamlessly transitioned into the much-anticipated MSA Awards Night — a glittering celebration of the industry’s best and brightest.

The crowning moments of the night included the awarding of the prestigious Grand Prix trophy to Krupkrup Ayamgoreng McD by McDonald’s won by OMD Malaysia as well as the coveted title of Advertiser of the Year to QSR Brands (M) Sdn Bhd.

The Agency of the Year won by Mindshare Group Malaysia, all marking new milestones of excellence in the field.

Sheila Shanmugam, President of MSA and the Organising Chairperson of the MSA Awards, delivered the opening address.

“The future isn’t predetermined; it’s an unwritten narrative awaiting our collective bravery,” she proclaimed. Sheila’s words echoed throughout the event, reinforcing the festival’s role as not just a celebration of past achievements but a launchpad for the industry’s next great leap forward.

Her vision of the MSA Festival and Awards as a fusion of innovation, collaboration, and heartfelt connection set the tone for an unforgettable evening.

The MSA Festival and Awards 2024 reached such heights thanks to the unwavering support of its sponsors — BillUps, Grab Ads, MGID, Omnia, All Unite, Google, Gushcloud, Redberry, Hivestack, FMT, and Seni Jaya — whose contributions were instrumental in bringing this visionary event to life.

As the curtains closed on this year’s festival, the media industry stood energized, ready to chart new horizons with creativity, boldness, and a shared commitment to shaping a future where media continues to influence, inspire, and innovate. The MSA Festival and Awards 2024 not only celebrated the accomplishments of today but also ignited a collective imagination for the endless possibilities of tomorrow.

For more information on the MSA Festival and Awards 2024, including a complete list of speakers and award winners, please visit MSA Festival 2024 and MSA Awards 2024.