By The Malketeer
In the blood-soaked battleground of public relations (PR), a technological grim reaper has arrived – artificial intelligence (AI).
This unrelenting force is utterly annihilating traditional PR methods, leaving a trail of obsolete practices in its ruthless wake.
PR agencies now face an ultimatum: Unshackle themselves from antiquated human limitations by embracing AI’s cold calculus, or be condemned to an agonising demise in the unforgiving digital crucible.
AI Slaughters Inefficiency in Media Monitoring
The age of sluggish, error-prone human media monitoring is fast meeting a brutal demise.
AI tools are utterly eviscerating these antiquated methods, harvesting brand mentions, sentiment shifts, and crisis signals from the vast online abyss with soulless, cyber-enhanced precision.
A Meltwater report found their AI engine identified brand mentions with 94% accuracy compared to just 66% for manual human efforts.
Talkwalker’s AI detected crisis risks 72 hours earlier than human teams on average.
PR professionals clinging to outmoded human techniques are akin to bringing rusted daggers to a drone strike.
Content Creation Disembowelled by AI’s Inhuman Efficiency
Long the coveted realm of elite human wordsmiths, content creation is being gutted by AI’s relentless writing onslaught.
Natural Language Generation engines are birthing tsunamis of press releases, blogs, and social trusmiths with a speed and clinical precision that defies human boundaries.
An analysis by Stanford found AI could generate text indistinguishable from human writers while being 10-20x faster.
The days of paying premium human rates for this labour are being dragged behind the machine’s slaughtering blade.
Campaigns Optimised by AI’s Hunger for Data Carnage
Driven by an insatiable hunger for data, AI systems are optimising PR campaigns by ruthlessly dismantling strategies conceived by human minds.
Their hyper-intelligent machine learning algorithms ceaselessly gorge on reservoirs of customer data, social metrics, and media coverage unimaginable to human analysts, seeking optimisations as mercilessly as sharks scent trace amounts of blood.
Human Relationships Coldly Algorithmised
Even the sacrosanct realm of human relationship-building faces extermination by AI’s cold calculating scythe.
Natural Language Processing algorithms are executing outreach efforts to key influencers with a robotic, industrialised precision once unthinkable.
The halcyon days of stumbling human guesswork in pitching and engagement are being massacred.
A UCLA study showed AI knifed through human biases to identify 27% more impactful influencers than teams of experienced professionals.
Crisis Prognostication via Data Necromancy
As the grim spectre of PR crises looms, AI’s terrifying data necromancy renders human teams utterly impotent.
By greedily ingesting data veins of information human eyes could never perceive, AI tools can foretell burgeoning threats and reputational apocalypses before they fully awaken.
This dark foresight arms agencies with the ability to unleash ruthlessly preemptive strikes, smothering crises in their cribs while human teams remain oblivious.
In the world of AI-powered crisis control, humans are but blindfolded victims awaiting the executioner’s blade.
Deliverance or Damnation: Embracing AI’s Remorseless Singularity
Yet amidst this technological slaughter, a haunting dread creeps in: What of ethics, privacy, and the inviolable line separating man from ruthless machine?
Failure to uphold these sanctified human principles in wielding AI’s ungodly power, and the PR industry may find itself a smoldering ruin, its once-unshakable foundation of trust and integrity ripped asunder by the singularity’s remorseless event horizon.
Make no mistake, the AI armageddon has been unleashed upon public relations.
PR agencies must either fuse themselves with this technological scourge on humankind through rigorous controls and ethical safeguards, or face outright annihilation from its unrelenting forward march.
Join us at the Malaysian Marketing Conference and Festival 2024. Fortify your arsenal against the singularity onslaught with an intensive immersion in the AI-empowered tools, platforms, and black rites required to survive amidst the smoldering ashes of obsolete human methods.
Only then can your PR team avoid being among the countless disembowelled victims decorating AI’s ruthless killing field.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
