Surprise: Millennials are likely to advertise on traditional media

7 months ago

A study on the millennial generation usually provides results that reveal how they will kill specific industries. That isn’t the case for this new survey from The Manifest.

The data from The State of Small Business Advertising in 2019 confirms how millennials are likely to advertise; better yet, they will spend on multiple mediums to get the word out.

Based on a sample of 529 small businesses across the US, 95% of the research want to advertise. According to Les Kollegian, CEO of the Jacob Tyler branding agency, millennials understand about the importance of advertising.

“Millennials are used to instant gratification; that’s how advertising will helps satisfy that need,” said Les Kollegian, CEO of Jacob Tyler, a brand experience agency in California. “We live in a world with constant engagement, and millennials are the forefront of that expectation. Furthermore, advertising helps people find a product they’re looking for quickly,” he said.

For them, it is an imperative to advertise on a variety of media. Of course, this includes traditional platforms. According to the survey, 41% of millennials advertise on TV; this is higher in comparison to data that reveals only 17% of Generation X-ers and 10% of baby-boomers do the same. Of course, the same data suggests that digital advertising efforts are the immediate go-to; to-date 65% of small businesses in the study are looking to social media, while 49% are betting on other digital services.

It goes without saying that small businesses will want to advertise, regardless of the generation category.

Those keen to find out more about the report can do so here.

Text by: Victor Yap



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

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