(marketingmagazine.com.my) – Dr. Milan Agnihotri, Liew Mun Tip and Chia Mei Yeng have left Leo Burnett to take on key strategic and planning roles at Dentsu LHS and Dentsu One.
Joining Dentsu LHS as their Chief Catalyst of Brand Planning and Strategy, Dr. Milan Agnihotri, will be tasked to work out data-driven creative solutions for client’s business problems, leading strategy for new business development and building knowledge capabilities for the agency.
For the past 23 years, Milan has worked in key Asian markets namely India, China, Singapore and Malaysia for Grey Worldwide, FCB, McCann Worldgroup and most recently LeoBurnett, leading communications planning on iconic brands such as Petronas, Coca-Cola, McDonald’s, Isuzu, Nestle, Maxis, L’Oreal and OCBC Bank amongst others. Milan holds a PhD in Marketing Communications and MBA in Marketing, with several research papers published and scores of award-winning work to boot.
Joining forces with Milan at Dentsu LHS, is Mun Tip who has been appointed as the agency’s Group Brand Director. With over 10 years of marketing and communications experience, including stints at Spencer Azizul, McCann Worldgroup and most recently Leo Burnett she has worked for various clients including Dutch Lady,AIA, Procter &Gamble, Eco World, Maxis and OCBC Bank, to name a few.
Both Milan and Mun Tip report to the CEO of Dentsu LHS, Tony Savarimuthu.
Joining Dentsu One as their Strategic Planning Director, Chia Mei Yeng will oversee strategic planning for all key accounts at Dentsu One. Additionally, she will also be responsible to develop new business opportunities in growth areas such as content and shopper marketing, scaling the agency’s offerings to clients. A senior planner with 13 years of experience, Mei Yeng joins from Leo Burnett, where she was the shopper strategic lead on Dutch Lady, Carlsberg, Philip Morris and Pfizer.
Commenting on the appointments, Lim Sue-Anne, Chief of Group Insights and Strategy, Dentsu Aegis Network Malaysia, said, “As an industry, we are experiencing reverse integration at a scale much wider than when agencies were still offering full-service capability, thanks to the digital revolution. This has prompted us to relook at the strategy of how we manage our client briefs – each individual is unique and brings a wealth of multi-disciplinary experience from various categories and vertical speciality.”
“Beyond industry knowledge, we believe cultural and background diversity is equally important for us to build a formidable planning unit within the Dentsu Aegis Network group. I believe with Milan’s unquestionable brand authority, Mun Tip’s acute business perspective and Mei Yeng’s strong hybrid capability, coupled with the line-up of our existing planners who are already showing great strategic ability in media, digital and data, the Dentsu Aegis Network group planning unit has now moved a few notches higher to deliver the promise of true integration with strategy at the heart of it all.”