MGID announces integration with Petal Ads

MGID, the global advertising platform, today announced its integration with Petal Ads, a leading mobile marketing platform tailored for Huawei devices and Android mobile users.

The agreement will provide MGID’s advertisers with a possibility to reach 730M highly-engaged and high-value new customers across the Huawei ecosystem.

Programmatic display ad units, including native ads, will be enabled alongside MGID’s extensive targeting capabilities for efficient and optimised ad placement, powered by unique first and third-party data sets in a cost-effective manner.

The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a readily available high-intent addressable user base with premium placement options.

As the advertising world increasingly focuses on privacy-centric approaches, MGID’s metrics of interest, context, and behaviour will ensure a human-like digital interaction with Huawei users, delivering non-intrusive ad experiences with seamless precision, enabled by Petal Ads’ on device AI and ad resources.

Sergii Tymoshenko, Head of Programmatic at MGID commented, “This collaboration will sync our list of premium advertisers with Petal Ads’ capabilities to deliver smooth ad experiences to Huawei users.

The efficient format of programmatic ad buying will enable superior opportunities for high levels of engagement, fostering positive long-lasting impressions via efficient audience targeting and real-time optimisation, sure to drive revenue growth.”

Kevin Zang, Head of Petal Ads, Huawei APAC Region, added: “We’re building a leading mobile ad platform that is foremost focused on transparent and quality traffic.

In doing so, we’re responsibly opening up opportunities for ad partners and premium advertisers to leverage our first-party data for effective branding and data-driven campaigns.

We’re working hard to ensure that end users get the best optimised ad experiences, without compromising on their privacy.”