Mediabrands Malaysia appoints Elina Peek Lantz as MD of Reprise

IPG Mediabrands has today announced the appointment of Elina Peek Lantz as Managing Director of Reprise, the global performance marketing agency within the Mediabrands network.

A highly qualified data-driven marketer, Elina has 17 years’ experience working with international teams in corporate and start-up environments. She will be responsible for innovating Reprise’s product and service capabilities and work in close collaboration with partner agencies UM and Initiative to drive the strategic direction of performance marketing, analytics, and technology channels across all clients.

Commenting on the appointment, Bala Pomaleh, Chief Executive Officer of Mediabrands Malaysia said, “Elina comes with deep knowledge of the changing nuances in our digital marketing ecosystem. We have seen great strides in these new spaces and have been investing immensely in growth areas such as ecommerce, experience design and performance content.

Elina’s role will have a significant influence over the success of our organisation as she works alongside our leadership teams at UM and Initiative to drive digital strategies and create a safe and responsible media environment across our portfolio of clients.”

Pippa Berlocher, President of Reprise APAC said, “I’m excited to have Elina join our business.  Given her entrepreneurial background and experience, I know she will bring great energy and capabilities that both our team and clients will benefit from.

Malaysia remains a key market for us in the APAC region, and I’m looking forward to partnering closely with Elina to elevate the craft excellence within our business and drive growth for both our clients and Mediabrands.”

Elina said, “I’m thrilled to join Mediabrands as we expand the Reprise footprint in Malaysia. The current market landscape has created great opportunities for brands to further amplify their online presence, and the Reprise framework of ‘Customer Flow’ is a perfect launch pad for any business looking to incorporate digital strategies and drive business growth.

I look forward to expanding the Reprise service and product portfolio as we focus on creating a seamless customer journey for path to purchase.”

Elina joins Reprise from her previous role as Head of Digital Strategy and (Media) Planning at Maxis. Her appointment is effective 1 November, and she will report to CEO of Mediabrands Malaysia, Bala Pomaleh.

Reprise is the world’s largest performance marketing network, with over 3,000 experts in 68 offices in 48 markets, offering a complete suite of crafts designed to deliver customer-centric performance marketing. This appointment further builds on the leadership capabilities and significant digital presence of Mediabrands.