Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released local clothing line Bulan Bintang’s maiden brand film this Raya.
The film titled ‘Raya Macam Star’ (translated: Celebrate Raya like a star), is a timeless boy-meets-girl tale that aims to make everyone feel like a star when wearing the Bulan Bintang collection this Raya.
The star-studded cast consists of Malaysia’s top A-listers, including Shukri Yahaya, Hannah Delisha, Sharnaaz Ahmad, Beto Kusyairy, Nadhir Nasar and Daiyan Trisha.
With a storyline full of fun and laughs, the film tells the tale of Zul who intends to attract an abundance of visitors to his Raya open house, specifically a young lady who caught his eye.
He sets out to don Bulan Bintang’s Baju Melayu on the first day of celebrations, and unbeknownst to himself, turns into renowned actor Shukri Yahaya.
Eddy Nazarullah, Creative Director of MBCS said, “We wanted to bring out the key message of what it feels like to wear Bulan Bintang while retaining the elements of family, duty and love, all of which are in abundance during festive celebrations.
Creating insightful and relevant content is a core aspect of creativity here at MBCS, and we’re delighted to have such a star-studded cast to bring this year’s Raya story to life.”
Azzim Zahid, CEO & Founder of Bulan Bintang said, “Fashion is a true connector, and a highlight of festive celebrations. We were very excited to work on our first brand film with the MBCS team, and more so to bring on the star power with our Malaysian A-listers to reflect that feeling of being a star when you’ve got your best outfits on.
We’re extremely pleased to see the response to our film, and hope all Malaysians have an opportunity to shine like a star this Raya.”
The film was directed by Quek Shio, who has directed multiple award-winning adverts, in collaboration with Reservoir World as the production house. Since its release on April 8, the film has garnered more than 750,000 views on YouTube.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
