Posted on by Vishnu Devarajan
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MBCS collaborates with Malaysia’s Top Stars for Bulan Bintang’s 1st Raya brand film
12 Apr
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released local clothing line Bulan Bintang’s maiden brand film this Raya.
The film titled ‘Raya Macam Star’ (translated: Celebrate Raya like a star), is a timeless boy-meets-girl tale that aims to make everyone feel like a star when wearing the Bulan Bintang collection this Raya.
The star-studded cast consists of Malaysia’s top A-listers, including Shukri Yahaya, Hannah Delisha, Sharnaaz Ahmad, Beto Kusyairy, Nadhir Nasar and Daiyan Trisha.
With a storyline full of fun and laughs, the film tells the tale of Zul who intends to attract an abundance of visitors to his Raya open house, specifically a young lady who caught his eye.
He sets out to don Bulan Bintang’s Baju Melayu on the first day of celebrations, and unbeknownst to himself, turns into renowned actor Shukri Yahaya.
Eddy Nazarullah, Creative Director of MBCS said, “We wanted to bring out the key message of what it feels like to wear Bulan Bintang while retaining the elements of family, duty and love, all of which are in abundance during festive celebrations.
Creating insightful and relevant content is a core aspect of creativity here at MBCS, and we’re delighted to have such a star-studded cast to bring this year’s Raya story to life.”
Azzim Zahid, CEO & Founder of Bulan Bintang said, “Fashion is a true connector, and a highlight of festive celebrations. We were very excited to work on our first brand film with the MBCS team, and more so to bring on the star power with our Malaysian A-listers to reflect that feeling of being a star when you’ve got your best outfits on.
We’re extremely pleased to see the response to our film, and hope all Malaysians have an opportunity to shine like a star this Raya.”
The film was directed by Quek Shio, who has directed multiple award-winning adverts, in collaboration with Reservoir World as the production house. Since its release on April 8, the film has garnered more than 750,000 views on YouTube.
