Maxis celebrates diversity this National Day with #100peratusMalaysia campaign

This National Day, Maxis is celebrating the diversity of all Malaysians with its #100peratusMalaysia campaign in collaboration with eclectic Malaysian personalities.

To tell this story, Maxis has launched a short film depicting these Malaysian personalities who were taken through a journey of self-discovery. Leveraging the power of technology, they dug deeper into their identities through DNA testing. Despite results showing that they had a link to various geographical locations around the world, there was one compelling truth – they are all #100peratusMalaysia.

“The premise of our National Day campaign was using technology to not only understand our unique differences in a new light, but also acknowledge that our diversity is what makes us stronger and enables us to achieve great things.

“The more we know ourselves, the more we realise that our differences tell the story of who we are as Malaysians. At the end of the day, our love for Malaysia, our homeland, is what unites us, and we hope that this campaign will raise the spirits of Malaysians everywhere,” said Tai Kam Leong, Maxis’ Head of Brand and Marketing.

The personalities involved in the campaign – writer and activist Marina Mahathir, food ambassador of Tourism Malaysia Dato’ Chef Wan, Miss Universe Malaysia 2011 Deborah Priya Henry, performing arts icon Tiara Jacquelina, actor and award-winning comedian Douglas Lim, SEA Games gymnastic gold medallist Farah Ann Abdul Hadi and national football legend Datuk Santokh Singh – expressed similar beliefs in the campaign idea, participating in the project with positive energy and enthusiasm.

Watch the making of the film here to get a glimpse of their experience and thoughts.