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Marketing returns are REAL in Virtual events
14 Jul
How brands can harness fan frenzy at virtual concerts
Contrary to conventional wisdom, the ROI on virtual events is poised to skyrocket post COVID.
Let’s
check out what Astro’s up to on this score with its first 360º Virtual
Interactive Concert in Malaysia!
Their coming Big Stage event (third season next month) means LED studio walls in a 360º arena for a complete immersion experience and audience seats are taken over by their faces on gadgets in video.
… with over 21.9mil digital views and 3.5mil fans watching online on Gempak’s IG, brands were able to showcase their products to a 5.7mil audience…
By moving your smart device, you can look into every corner and achieve the full effect of the 360 degree experience. The marketing opportunities for brands have literally taken on a “new dimension”.
Big Stage’s FIRST 360º Virtual Interactive Concert is happening next month.
Perodua used this event to launch Axia targeting Gen Z consumers last year, in a campaign that was applauded by leading marketers in Malaysia and it won at the APPIES awards 2020 for Consumer Durables.
The
phenomenon had over 21.9mil digital views and 3.5mil fans watching online on
Gempak’s IG, and brands were able to showcase their products to a 5.7mil
audience through brand integration across an entire media ecosystem – TV,
Digital & On-ground, and this trended on Twitter and YouTube Malaysia for 8 weeks.
Car
registrations volume for the Axia exceeded by +79% and were
overbooked midway into their campaign! Their website had a 710% spike in
traffic while online searches for the car jumped by 78%.
More brands want Gen-Zs now
Hosted
by Sherry Alhadad and Alif Satar, the show is a reality singing competition for
upcoming Budak-Budak Baru Nak Up (BBBNU) social media stars.
While Vivo, Perodua, Farm Fresh Milk Malaysia and Hotlink were last year’s sponsors, quite a few brands are now looking at this LIVE virtual interactive 360 degree experience to increase fan engagement and elevate the at-home experience.
Perfect example of technology powering brand partnerships with new possibilites.
According to a survey by The 614 Group two weeks ago, 51% of marketing professionals expect virtual events to stay.
To make sure your brand is in the front row or on-stage click here, the AMS team is on standby here.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
