Volvo launches #StandForSafety campaign with Lite FM and Sinar FM

3 months ago
Volvo's new safety campaign
With the upcoming Ramadan and Hari Raya festive season, Volvo Cars Malaysia has launched the #StandForSafety campaign, aimed at raising awareness on the importance of using safety belts for all car occupants. The ‘Safe Drive Hour’ is a partnership with Lite FM and Sinar FM, that is designed to help drivers focus on the busy roads during this festive period. It seems that research from the London Metropolitan University has revealed that music at an optimum tempo of 60 to 80 beats per minute is actually good for focus and concentration. This really is a unique media partnership where both radio stations filter their playlists, to air music that fits these specifications during the busiest traffic periods of 4pm to 5pm. Apparently the ‘Safe Drive Hour’ will continue for five weeks, and there will be also safer driving tips and interviews with driving experts to create a safer drive during this busy festive period. One should know that the campaign coincides with the 60th anniversary of the invention of the three-point safety belt, which was invented by Nils Bohlin, a Volvo engineer, back in 1959. Volvo Cars gave the patent away, as it noted the importance of the device to the well-being of passengers the world over. Based on internal data collected by Volvo Cars since the 1960s, its estimated that the three-point safety belt has saved more than a million lives. Source: The Little Black Book