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Mamee Double-Decker launches World Cup campaign
04 Jul
Football fever takes over Mamee Double-Decker!
Food and beverage company, Mamee Double-Decker alongside Creative Juice Kuala Lumpur has launched a new integrated campaign for the FIFA World Cup to showcase its diverse range of snacks, perfect for enhancing the football watching experience.
At a time when most Malaysian food brands are leveraging the Hari Raya Festival, Mamee Double-Decker saw an opportunity to go a different direction – promoting its easy meals and snacks to the many passionate football fans watching in the late nights and early hours of the morning.
“We see lots of potential in leveraging the World Cup as opposed to Raya this year, with the vision of owning the snack zone and encouraging more consumptions during the football season,” said Hester Hew, Senior Brand Manager, Mamee Double-Decker Malaysia.
“The proposed creative concept from Creative Juice team is spot on. It encapsulates the brand’s identity of fun and quirky, making the World Cup experience even more thrilling for the consumers with the company of Mamee range products.
“With the live mascots used for the first time in creatives, it definitely helped to bring out respective product attributes even though there are many products involved,” added Hester.
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On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
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