Three decades on and local shopper marketing experts Shopper360 finds themselves on the Catalist board of the Singapore stock exchange.
The listing — which commenced June 30 of this year — is a momentous step forward for the Group and timely commemorates their 30 years of history within the shopper market industry.
The Group sees business in three main segments namely In-Store-Advertising and Digital Marketing, Field Force Management, as well as Sampling Activities and Events Management.
The Group was fortunate to have had their shares three times oversubscribed and at an opening price of +16%, and with the listing, the Group hopes to expand their services to ASEAN.
Chew Sue Ann, Executive Chairman and Group Managing Director of shopper360, said since its inception as an in-store advertising provider in 1986, the group has grown organically. Through mergers and acquisitions, it has evolved into a full-fledged shopper marketing services company.
“The winning formula of our successful operations in Malaysia can be transplanted and adapted in other ASEAN markets. Today, we stand on the cusp of making inroads into Singapore and Myanmar. shopper360’s listing in Singapore will further raise the visibility of the Group as we embark on our next phase of growth,” said Sue Ann.
BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
