Malaysian-made Raya spot ranked Number 3 TVC in the world!

AdForum’s latest report on Best Ads of the Week ranked Publicis Indonesia’s Ramadan commercial for McDonald’s as the third best TVC in the world.

It was the only Malaysian entry that made it to the top five, and the rest in the list were all from America. 

The 90-seconds tv spot produced by Directors Think Tank and shot in Malaysia started airing last month in Indonesia.

This is the story about a little kid who is upset that she can’t go to McDonald’s to break her fast along with her family for Ramadan. 

Due to the pandemic, many families have opted not to venture out this Ramadan in Indonesia. 

But mom and the whole family take extra effort to surprise the little girl. They create a makeshift McDonald’s at their home with home objects.

They also order food via McDelivery and together break their fast at dawn. At the end Dad takes them all  to the actual McDonald’s drive-thru in his car to get ice cream. 

CREDITS: 

Executive Creative DirectorRavi Shanker
Chief Executive Officer (CEO)Sony Nichani
Associate Creative DirectorDafi Alfadila
Creative TeamMatahari Asysyakuur
Creative TeamAchmad Fauzi
Creative TeamMuchnizen Muchnizen
Chief Client OfficerTengku Ferdi
Client Services DirectorAnne Aryanti
Chief Strategy OfficerShailesh Iyer
Planning DirectorDonny Arifin
Planning ManagerSakshi Sharma
Account Management TeamBayu Fachran
Agency ProducerBudiarto Lambot
Assistant Agency ProducerJeffrey Kristanto
FilmmakerRajay Singh
ProducerIntan Sham
FilmChevie Law
Director of Photography (DOP)Nicholas Chin
EditorAffandi Jamaludin


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene