Recently, 25 products voted by 2,000 consumers, were announced as Product of the Year Malaysia (POY) winners in their respective categories at a glitzy ceremony at the Sime Darby Convention Centre.
“The winners were decided from the results of a consumer research study by Nielsen Malaysia. This was done after a panel of judges met to shortlist and streamline the entries,” said Professor Harmandar Singh, Director of Product of the Year Asia.
“The Product of the Year logo tells consumers this is a good product, not because we say so, but because consumers chose that product as the best in its category.”
“Now in its fourth year, Product of the Year in Malaysia is fast becoming the benchmark of consumer confidence in Malaysia,” adds Harmandar Singh, “Starting July 2017, consumers across Malaysia can shop easily by recognising the latest winners with the red Product of the Year logo which will be on packaging, advertising and in-store displays.”
The Product of the Year awards is in over 40 countries and across the five continents. Winning products for this fourth Product of the Year Malaysia awards are for new products or innovations in 2016.
The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 26 years ago, with the critical objective of the need for a robust mechanism to allow consumers to be well informed about new and innovative products.
This year’s POY Jury members for 2017/18 were:
• Rozina Aziz – Chief Marketing Officer, ASTRO GS Shop Sdn Bhd
• Daniel Lim – Senior Marketing Manager, GCH Retail (M) Sdn Bhd
• Ronan Lee – GM of Marketing, 7-Eleven Malaysia Sdn.Bhd
• Prof Dr Mohammed Zin Nordin, Sultan Idris Education University (UPSI)
• Rachel Tan – Head of Marketing, Shopee Mobile Malaysia Sdn Bhd
• Pat Wahid – Marketing Consultant
• Ronnie Tan – Senior GM, Marketing Comms, Sogo (KL) Department Store Sdn Bhd
LIST OF POY WINNERS 2017/18:
CATEGORY: Air Freshener
WINNER: Glade Sensation Fresh Lemon
CATEGORY: Body Wash
WINNER: Dettol Gold Body Wash
CATEGORY: Carbonated Drinks
WINNER: Tropicana Frutz
WINNER: Nestlé Omega Plus with Oats
WINNER: Kit Kat Crunchy Peanut Butter
CATEGORY: Coffee Mix
WINNER: Nestlé Latte Series
WINNER: Drypers Drypantz
CATEGORY: Dish Washing Liquid
WINNER: Zip Dish Washing Liquid in Lemon Verdana
CATEGORY: Energy Drink
WINNER: Red Bull Blue & Silver
CATEGORY: Fabric Softener
WINNER: Downy PARFUM Collection
CATEGORY: Facial Cleanser
WINNER: Biore Men Facial Foam Deep Clean Action Super Scrub
CATEGORY: Fruit Drinks
WINNER: Sunquick Tetra Pack
CATEGORY: Green Tea
WINNER: Oishi Green Tea
CATEGORY: Health Food Drinks
WINNER: Milo 3-in-1 Activ-Go
CATEGORY: Household Cleaner
WINNER: Mr Muscle 5in1 Multi-Purpose Cleaner Lavender
CATEGORY: Ice Cream
WINNER: Magnum Pink/Black
CATEGORY: Instant Noodles
WINNER: Maggi Royale Thai White Seafood Tom Yam
CATEGORY: Isotonic Drinks
WINNER: 100 Plus Edge
CATEGORY: Laundry Detergent
WINNER: Breeze Colour Care
WINNER: Listerine Total Care
CATEGORY: Sanitary Protection
WINNER: Kotex Overnight
WINNER: Sunsilk Anti-Dandruff
WINNER: Mister Potato Honey Cheese
WINNER: Colgate Maximum Cavity Protection with Sugar Acid
WINNER: Oral B All Rounder 3D White
ABOUT PRODUCT OF THE YEAR: In Malaysia, the Product of the Year seal is backed by the votes from more than 2,000 consumers, through a nationally representative online and face-to-face survey conducted by The Nielsen Company. Product of the Year is the world’s largest consumer-voted award for product innovation. Established 30 years ago, POY now operates in over 40 countries with the same purpose: Guide consumers to the best products & services in their market and reward manufacturers for quality and innovation.
31 SENIOR MARKETERS.
52 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 0377262588, firstname.lastname@example.org, or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf