Malaysiakini joins MPPM

Malaysiakini has joined Malaysian Premium Publishers Marketplace (MPPM) with immediate effect, and will sit alongside some of the country’s influential and trusted publishers together in one programmatic avenue. This addition sets to increase MPPM’s scale while opening new targeting opportunities for advertisers in Asia.

By sharing first, second and third party data, MPPM is able to execute highly targeted campaigns alongside globally recognised quality content to 11 million monthly unique users.

Since its launch earlier this year, MPPM has delivered over 70 campaigns for key client sectors which includes banking and finance, travel, real estate, and FMCG.

Being the first publisher-led programmatic advertising marketplace in Malaysia, MPPM has led the way for subsequent launches of similar publisher consortiums in Asia, all with the aim to fight the monopolisation of advertising dollars by global digital giants, enhance brand safety, and improve viewability for advertisers.

“I’m delighted to be working with MPPM and the partners within it. Our digital business has really developed rapidly over the last few years, and we look forward to moving to greater heights with MPPM,” said Premesh Chandran, CEO of Malaysiakini.

“We’re excited to welcome Malaysiakini to MPPM. The consortium is going from strength to strength as we’re seeing increasing demand from advertisers looking for premium guaranteed content. Since the launch, we’ve increased our inventory, developed high-impact ad formats and executed numerous campaigns for advertisers wanting to reach quality influential audiences in a brand-safe environment,” said Keu Tien Siong, Chairman of MPPM.

Previously, Sinar Harian was the latest to join MPPM.